Media Release

07 November 2018

Victoria: Eureka! Goldfields Tourism set to ensure regional towns prosper

Wednesday 7 November 2018

Eureka! Goldfields Tourism set to ensure regional towns prosper

An elected Liberal Nationals Government will create a brand new, targeted, tourism marketing campaign to encourage tourists to try their hand at gold prospecting and immerse themselves in Victoria’s rich goldfields history as well as enjoying the extensive landscapes in the region.

Tourists who want a genuine goldfields experience can try their hand at gold prospecting with experienced tour operators who can provide them with an authentic journey into Victoria’s rich golden past time.

A particular focus of the marketing campaign will be to encourage international tourists to Victoria for an extended stay and get them out into our regions to experience all Victoria has to offer.

This campaign will help shine a light on regional towns in Victoria’s golden triangle to provide them with a much-needed boost to the local economy, create jobs and allow small business to prosper.

Towns like Maryborough, Beaufort, Talbot, Dunolly, Wedderburn and Castlemaine are already seeing an influx in gold prospectors who continue to help support these local communities.

The Liberal Nationals are serious about decentralising Victoria, and to do that we must invest in tourism and jobs for our regional towns and cities.

Only the Liberal Nationals will get back in control of population growth and encourage jobs and tourism in regional Victoria.

Comments attributable to Shadow Minister for Tourism and Major Events, Heidi Victoria:

“This untapped tourism opportunity is pure gold to these regions and our visitor economy.

A Liberal Nationals Government will change the direction of tourism marketing in Victoria, and provide regional tourism operators with better support to promote the diverse offerings that showcase Victoria as a must-see destination.

The Liberal Nationals have a strong plan to grow Victoria to create a state of cities, not a city-state, and to do this we need to bring jobs to regional cities.”

Comments attributable to Member for Ripon, Louise Staley:

“Already Goldfields tourism is important to many towns in Ripon and this campaign will allow these professional tourism operators and service providers to showcase this region to the world.

Ripon is the heart of the Goldfields, and a dedicated goldfields tourism marketing campaign will drive economic growth in our region.”