Media Release

14 August 2018

Victoria: The possibilities are endless in Victoria

Tuesday 14 August 2018

The possibilities are endless in Victoria

An elected Liberal Nationals Government, led by Matthew Guy will ensure Victoria’s natural features are showcased for local, interstate and international visitors.

Victoria’s natural assets are world class and deserve a focused tourism campaign with a particular focus on eco-tourism and adventure tourism.

Eco and adventure tourism attracts high yield visitors which will create jobs and encourage economic growth in regional areas.

The campaign will tie in with Tourism Australia’s key campaign platforms, key messaging and will highlight Victoria’s offerings in accordance with the national tourism agenda.

The campaign will encourage visitors to enjoy our natural flora and fauna while visiting our diverse regions from Ballarat’s goldfields, the Mornington Peninsula’s wineries or to the dramatic views of the Great Ocean Road’s 12 Apostles.

The marketing campaign will also provide suggested itineraries, planning information and highlighted regions and places of interest, including a calendar to assist visitors in making the most out of their visit.

Comments attributable to Shadow Minister for Tourism and Major Events, Heidi Victoria:

“We know that Victoria is the best place to take a holiday. Now it’s time to take our beautiful state to the rest of the world. A dedicated campaign, working with Tourism Australia will achieve that.

When planning a visit to Victoria, the possibilities are endless.”


Media contact:         Jessica White          9729 1622